Category Archives: Uncategorized

Feb 12_Blog 3

The Font Choice

The font choices you make are as important as the clothes you decide to wear. For example, no matter how nice the suit a person is wearing, your impression of them could be ruined if they’re wearing dirty, beat-up sneakers. Your typography may only be 10% of your presentation deck, but it’ll have a major impact on how your audience absorbs the information you’re giving them.

1. Try to use safe typefaces.
Just like your favorite everyday shoes, there are some typefaces that will always be safe to use in a presentation. These fonts are always clear, legible and will not distract the audience from the content of your presentation. Try using fonts like Lucida Grande, Helvetica, Georgia or Palatino.

2. Use decisive contrast.
If you need to use multiple typefaces (in order to make certain key words or phrases in your presentation stand out), use fonts that have large, contrasting differences. Note, however, that not all different typefaces will work well together. There are some that look quite nice when they are in tandem. Try figuring out which fonts have similar x-height or stroke weight, or make your life easier by using this site: https://www.canva.com/font-combinations/

3. Avoid using wild typefaces.
Just like your outfit, if everything is too wild, people will just end up staring at you; rather than listening to what you have to say. So, apply that same thought to your presentation deck. If all your fonts are too wild, people will just spend their time looking at the deck, instead of absorbing the content. Use wild fonts as your headers, but not for the entire thing.

As you continue to make your presentation decks, you’ll start to figure out which fonts work best for your audience, and which ones look best with each other. Whichever font you choose, always make sure you remain confident during your presentation.
Learn more at John Robert Powers.

Feb 9_Blog 2

Make the Good Better

An excellent presentation can be the deciding factor in any type of meeting. Do you have everything you need for your presentation? Great! The fundamental goal in any presentation is for it to change the audience in one way or another so here’s how to make sure that your audience remembers what you’re saying:

1. Follow the right sequence.
One of the first things to remember is that there is this thing called a serial position effect. Essentially, this means that the first thing that is presented in a sequence is best remembered by an audience. A good way to go about your presentation is this: “Tell people what you’re going to tell them, tell them, and tell them what you told them”.

2. Draw connections.
Connections matter when remembering things. You might not remember the entirety of the presentation, but if you can remember parts of it, and are able to connect them to other parts, then you should be good. Making connections among the key points in your talk increases the amount that people will remember from what you present.

3. Make the audience work.
In order to get your audience to really process and absorb the information you’re giving them to memory, they have to put in a bit of effort. If your audience thinks deeply about the points you’ve made in your presentation, they’re more likely to remember what you told them later on. Ask your audience questions. Let them vote on certain alternatives, just get them thinking about the points that you are making.

4. Make it simple.
If you can sum up your presentation in just one sentence, what would that sentence be? Try to include the aspect of your topic that has the biggest impact to your audience. If you’re having a difficult time, ask yourself: “If my audience only remembers one thing from my talk, what should it be?”

Communication coach Dianna Booherhas once said, “If you can’t write your message in one sentence, you can’t say it in an hour.”

Remember to present with confidence and believe in the things you’re saying!
Learn more at John Robert Powers.

Feb 7_Blog 1

The Types of Presenter

Your personality shapes how you handle a certain task; like when you present to a client. In order to make sure your presentation goes well, you first have to understand what kind of presenter you are. We’ve got the six different kinds of presenters all lined up for you, so try to figure out which one you are, and get to presenting.

The Coach
This speaker is energetic, and great at connecting with people, but if the audience is lazy, or has low energy, they might lose their enthusiasm. The coach has the tendency to talk more than listen. And when practicing, this presenter will go to a quiet place, pace around the room, and commit their script to memory.

The Inventor
Although the inventor is the last person to volunteer, they’re very good at connecting ideas for people. The Inventor may have a difficult time holding on to a lot of information, and will build the deck right away, as it helps them get a firm grasp of the material.

The Counselor
This speaker is eloquent, and likes to talk about their ideas with a stream of logic that’s easy to follow. However, they may fail to connect with their audience and seem dry and cynical. This presenter builds their slides by taking from previous decks,

The Storyteller
S/he speaks with feeling and rhythm, and wins over audiences easily. When speaking to audiences, they add depth and detail to the story, but this leads them to losing their structure and flow. When building the slides, the Storyteller prefers someone else to create the base deck, and they’ll add their own personal bits later on.

The Teacher
The Teacher gets complex ideas across, and are well-structured speakers. However, this speaker tends to care more about the material than the audience. This presenter starts off with an outline, and creates a talk-track off of it, and their decks are in logical order.

The Coordinator
S/he prefers to be in the audience, and not the speaker, but still gives well-structured presentations when necessary. The Coordinator is uncomfortable working off others’ materials, and therefore builds their own decks, using keypoints that they will relate to personal experience.
Remember that everyone has natural strengths and weaknesses when it comes to presenting, but the constant requirement in a good presenter is confidence. Learn more about confidence at John Robert Powers.

Jan 29_Blog 3

YOUR FIRST PHOTOSHOOT

You’ve dreamt about this day your whole life – your first real photoshoot. The lights will be blinding. It’ll feel like the camera won’t stop taking photos and it will feel like you’re spending an eternity on the make-up chair. It’s all going to be overwhelming, but something you’ll also remember forever. So take a deep breath, calm down, and let us help you out with your first photoshoot with a few tips.

1. Be comfortable.
Leave the skinny jeans at home, or any clothing that’ll somehow leave a mark on your skin. It’s going to be another thing for your team to retouch, and a shoot takes time. So come to the shoot in loose, comfortable clothing; you’ll be changing clothes quickly, anyway. (Plus, no one’s going to judge you if you show up in yoga pants, we promise.) Try to keep your face fresh and bare when you arrive as well! You’ll be spending a lot of time in make-up, anyway.

2. Be punctual.
Like we said, a shoot takes time – if you’re late, that’s just going make the shoot even longer. So try your best to arrive on time, or even better, a little bit earlier. It’ll help you calm your nerves a little, and give you enough time to prepare yourself before the shoot actually starts. Plus, its common courtesy to be punctual, as it shows your respect for the time of others.

3. Move!
While you’ve probably been told that you’re a blank canvas that the photographer will use to mould his image in, having some imagination and experimenting with some poses will help the photographer (unless they’re totally being controlling – in which case, just go with what they want). Model 101 poses will get boring pretty fast, so move around, be a little creative!

4. Know your lighting.
If you’re shooting in a studio, try to pay attention to where the photographer places their lights. Once you have that down, avoid turning away from the light, or putting things between your face and the light, as it’ll cast a shadow on you. If you’re unsure as to where your main light is, make sure to ask! It shows initiative, and helps you understand your movements better.

Be confident, and have fun at your first shoot! Learn more about the power of confidence at John Robert Powers.

Jan 22_Blog 2

MAKE THE CUT

Don’t lie – you’ve most likely held a shampoo bottle and pretended it was an award (an Oscar, even) for best actor/actress, while giving an emotional and heartfelt speech. That’s totally fine! A lot of us have dreamt of being an actor at least once in our lives. For those who actually act for a living, getting to that acceptance speech is a long and tricky road – and it all starts with an audition. So, how do you get that callback with hundreds of other people trying out for the same role? Read our tips for a great audition!

1. Be confident.
This may sound obvious, but a lot of people have ruined an audition because they lacked the confidence that scouts are looking for. Walk in that door with your head held high, and smile. Leave all the hesitations out the door and don’t shuffle your feet. Remember, you can do this!

2. Chat them up.
Let your personality shine through. When they ask questions, don’t give one word answers; actually try and have a conversation with them. Try to ask questions about the character and the story (but make sure they aren’t questions that can be answered with the script and background given to you). The entertainment industry is looking for smart and curious actors.

3. Make a connection.
Before the audition, memorize your lines, or at least be familiar with them enough for you to make eye contact with any member of the crew during the audition itself. Yes, knowing your lines is important, but making that connection with the audience, or with another character, is what makes a scene believable and natural.

4. Take direction.

You can’t always get what you want and that’s especially true in this industry. You’re going to have to adjust to a lot of on-the-spot changes, and decisions, and scouts are looking for people who can do just that.
Remember, what separates amateurs from professional actors isn’t always just the inspiration for the role – its preparation and execution.

Learn more at John Robert Powers.